Common Blogging Mistakes & How to Avoid Them

Are you new to blogging?

When you first get started on your blogging journey, it can be both exciting and overwhelming.

There are so many new things to learn, but yet you’re also eager to jump right in and just get started. Of course as with anything that is brand new to you, it’s common to make some mistakes along the way.

Heck, it’s common even when you’ve been doing it for a while!

So in today’s post I want to share with you some of the most common mistakes new bloggers make so that you can learn from the experiences of others and get yourself off to a strong start!

Blogging Mistake #1: Being Too Broad with Your Niche

When we started our first blog years ago, this was our #1 mistake. We started our blog with no real purpose and simply just wrote about random happenings in our life. While there is nothing wrong with that, it left little room for us to be able to grow an audience, monetize our blog, and scale it into a growing business model.

This is why it is far more beneficial to have a focused niche for your blog. Your goal is to choose a specific audience that you want to serve so that you can create valuable content that benefits them in some way. When you do it this way, you set yourself up for more opportunities for business growth.

You want to choose a niche that you are passionate about (so you don’t get bored) but also one that has enough of an interest from others with plenty of potential to monetize.

Blogging Mistake #2: Not Owning Your Own Domain or Online Property

Another common mistake is starting off using a free blog platform such as WordPress.com or Blogger.com and never making the transition to a self-hosted blog. The problem with this is that as you continue to add content to your blog and grow an audience, you will be left with very little options in regards to monetizing that content on a free platform.

In addition to that, you want to make sure you claim your own domain name rather than using one that comes with the free platform. This helps build more authority and professionalism in the eyes of your readers as well as provides you with more flexibility to scale and grow.

Blogging Mistake #3: Being Unrealistic About How Often You Will Blog

This is a mistake that affects bloggers at all levels. Often in our eagerness, we set unrealistic expectations about just how often we can commit to blogging. You really want to factor in your schedule and how long it takes you to put together high quality posts. It is far better to put out value-packed posts a couple days a week than overexert yourself and put out lower quality posts every single day of the week.

This is an individual choice and really depends upon your habits and availability. Be realistic about what you can commit to and stick to that!

Blogging Mistake #4: Using All Text in Your Posts

When blogging first started gaining popularity, it was fairly common to have mostly all text in the posts. As time has passed and technology is changing faster than ever, we are becoming a fast-paced society that likes to consume content quickly.

Adding things like images, white space, and bold headings within your posts helps your reader to be able to easily scroll through and grab the most important information. If you want to keep people on your blog longer, make it as easy as possible for them to streamline through your content without feeling overwhelmed.

Blogging Mistake #5: Not Driving Traffic To Your Blog Posts

Finally, one of the most detrimental mistakes you can make with blogging is to put all of your time and energy into publishing incredible content only to never actually drive traffic to your posts. Many people unfortunately have the expectation that if you blog often enough, the people will appear. While it is true you may gain organic traffic over time this way, it pales in comparison to the amount of traffic you can get by actually promoting your posts.

Here’s a helpful video on some different ways to promote your posts after hitting PUBLISH.

The reality is that it is up to you as the blogger to ensure that you are getting your content in front of the audience who needs it the most. This can be through social media, SEO, and even paid ads. All that matters is that you drive consistent targeted traffic to your blog.

That sums up the top 5 blogging mistakes people tend to make and how you can avoid doing the same.

Do you blog? If so, what is one mistake you have made on your journey? Let us know in the comments below!

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Dustin & Tracy Wisnowski

www.DustinandTracy.com

Let’s connect on Facebook

Skype: lifebydesigncouple

5 Simple Tactics to Increase Lead Conversion on Your Blog or Website

So you have a website that brings in a decent amount of traffic (or maybe even a lot of traffic). Are those visitors converting into leads and sales for your business?

If not, this post is for you!  

You see, a lot of people make the mistake of getting so focused on simply driving traffic to their site, but forget about the crucial factor of converting that traffic into revenue for their business. If you are going to spend the time and energy creating an awesome site and getting visitors to it, then it is definitely worth your time to constantly be finding ways to increase your conversions.

In today’s video and blog post, I go over 5 simple tactics for converting high quality traffic to leads (and sales) so that you can get even better results with the effort you are already putting forth.

Produce and Distribute Quality Content Consistently

The first tip is to create and distribute quality content on a consistent basis. The key to this is to focus on content that best serves your target market. What problems can you help them solve? What information would benefit them? How can you help them?

When your content focuses on the customer or prospect, it not only shows them that you truly want to help but it also positions you as the authority in your niche. Over time as you continue to add more and more content to your blog, people begin coming back to your site as the go-to-resource. When this happens, conversions naturally increase due to the like, know, and trust factor going up big time.

Make important information & in-text offers stand out

When a visitor lands on your site, you want them to be able to easily look around and notice the most important things. One thing that we do is make our hyperlinks within our text a different color from the rest of the paragraph. This way, people who are skimming for the most relevant information will be guided to the offers and resources we want them to notice.

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An example of making in-text offers stand out by changing the font color to one of your brand colors

Another thing you can do is use plenty of sub-headers and underline or bold important parts of your blog posts. People are so busy (and distracted) in today’s crazy world. You want to make things as easy as possible for people when they land on their site. Knowing that most will simply quickly read through your site, it’s important to make things stand out (when necessary).

Use a static display ad on the side

Of course one of the most common ways to generate leads and increase conversions on your blog is to have banner or lead magnets on the side of your blog. These can display on your homepage and every blog post if you choose.

Two of the main ones we promote as banner ads on our blog are our Home Business Action Guide and Free Weekly webinars. One is a lead magnet we created ourselves while they other is a free offer we are able to give away as members of a marketing community. So whether your offer is self-created or you have access to pre-created offers, you can definitely be leveraging some of your side space to increase conversions.

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An example of the offers on the side of our blog

Just remember to keep it to a minimum and don’t get too crazy with the promotional stuff.

Keep the content topics and lead magnets extremely congruent

The more congruent your blog content is to the offer you are promoting, the greater the likelihood that a person will opt in to get more information. If you produce really great content, but can’t figure out why it’s not converting, this would be one of the first places I suggest looking. Sometimes simply changing your offer or creating new content that better serves that audience for that offer is all that it takes.

For example, you can write blog posts that focus solely on Facebook marketing strategies and then within that content you can link to a relevant Facebook lead magnet you have. If the content or offer are too broad, it just doesn’t convert nearly as well as stating the specific.

Have your contact information clearly visible or a contact form

This is the “personal touch” step. In today’s online world, despite being connected to millions of people, it can be easy to feel disconnected on a personal level. Now more than ever, thanks to social media, people are desiring a more personal and authentic touch when it comes to social media and doing business online.

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One way you can achieve this is by having a contact form available, a chat option, or simply include your contact information on the site or at the end of each post. This allows people to get in touch with you, get to know you better, and allows them to get any questions answered. Whether you run a large brick and mortar business or are a sole proprietor, it is so important to let your clients and potential clients know that they have a place to get in touch. When people feel heard and understood, they feel safer making purchases.

In the end, there are many different ways that you can drive traffic and convert People will want to buy from you based on the value you provide as opposed to the promotions you put in front of them.

What is YOUR best strategy for increasing conversions on your blog or website?

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Dustin & Tracy Wisnowski

www.DustinandTracy.com

Let’s connect on Facebook

Skype: lifebydesigncouple

P.S. If your upline does not have a step-by-step online marketing blueprint for you to follow to generate more leads and sales in your business? If not, be sure to check this out (unless of course you already have plenty of leads) ===> Click here to get instant access

Blogging for Passive Leads & Sales in ANY Niche [Plus How to Get A FREE Blog]

What would your life look like if you never had to worry about quality leads again? How would it feel every day to wake up to passive sign-ups and sales into your business knowing that you never had to beg or bother that person to talk to you? They came to YOU for a solution on their own.

It would feel pretty awesome, right?

Well the cool thing is thanks to blogging, this is absolutely possible! And you don’t need to be an expert in order to make it work.

However, stick around to the end of this post and we’ll show you how you easily gain expert and authority status in your niche even if you’re brand new.

So let’s get into why you should be leveraging a blog today in order to generate consistent leads and sales into your business and how you should go about doing that.

WHY BLOGGING?

It helps establish you as an authority in your niche

If you become someone who consistently creates great content that helps solve the problems of your potential prospects, you will start to be seen as someone that people can go to for valuable information. Think about how powerful it is when someone searches for help on a particular topic and YOU are the one who shows up in the results to answer their questions. Only this happens with multiple people all day long. You’ll soon enough be known as the go-to person for your niche…which is incredibly powerful for sales conversions.

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Here we are accepting a marketing award on stage at a big industry event. Truly grateful for the ample opportunities blogging has led us to on our journey from time freedom to speaking gigs. It can help you too!

It is a long-term strategy that can pay you for life

Unlike paid traffic which produces instant results (but only so long as you continue to run it), blogging provides a great long-term strategy that can bring you passive and residual results for life. Since your blog only improves as you content to add more content and drive more traffic, it serves as an incredible tool for long-lasting results you can count on in your business.

It builds rapport and trust with your prospects

As you build your blog and continue to add great content, your prospects will see you as a trusted source. Not only do they value your blog content, but over time they also start to value any specific recommendations you might give (such as programs, courses, products, or coaching to buy).

It establishes an online presence and contributes to your overall brand

Since you own your blog, you are in complete control of anything you want to share on it. This is super cool because it gives you a chance to get to tell more about your story, share messages that are important to you, and allows people a central place to get access to all of your best stuff. As you build a brand online, it is necessary to create a space where your prospects can find you.

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It can create multiple streams of income

Since your blog is your own personal online hub, the sky is really the limit when it comes to what you want to promote on your site. Whether you promote physical products or services, you can integrate your promotions throughout all of the great content on your blog. Some of the best ways to monetize your blog are through sidebar banners for list building, calls to action within the content, a recommended resources page that shares your top tools, a Work with Me page for potential business partners, and more.

It works for you 24/7/365 & generates passive leads and sales

This is probably our favorite one and also one of the main reasons we chose blogging as a marketing strategy. We got started in this industry because we wanted to create more leverage and time freedom. We wanted to create a life where even if we couldn’t show up one day (or many days), we could still earn an income based on our past efforts.

So think for a second how it would feel if you were out at the movies with your family and sales still consistently came in? Or you went on a vacation and business partners still joined you from finding the content and calls to action on your blog? Blogging seriously provides a great opportunity to grow a massive list of quality prospects…PASSIVELY.

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How to Create a Highly Professional & High Converting Blog Even if You Have No Experience

One of the main reasons many people never embrace blogging is simply because it requires a whole bunch of technical mumbo jumbo in order to get all set up. Between hosting, domains, plugins, themes, widgets, and more, blogging can be a bit overwhelming for someone just starting off, which is why we are super excited about the recent launch of a brand-new and robust blogging platform.

MLSP Sites will now take out the guesswork and utter frustration that typically comes with setting up your own blog. They have literally done everything for us and included some pretty stellar features, plugins, and themes that will make your site look uber professional and save you $1000s.

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Some of the features that are included include:

  • PRO ‘paid for’ plug-ins pre-installed for you ($3,000 value)
  • Premium Divi, Genesis, and pro WP themes to choose from ($1k Value)
  • Enterprise grade hosting ($500+ / mo at godaddy)… CANCEL YOUR HOSTING 🙂
  • HD 3-min tutorials to get ALL your blog & wordpress questions answered (literally have your hand held as you go through the steps of setting up your very own blog)

Holy Smokes! Honestly we are in the process of switching our primary blog over to SITES right now simply because our current blog has nowhere near these features.

And the cool thing is (liked we noted at the beginning of this post) is that there is actually a way for you to get access to SITES for free, as well as access to an MLSP Mastery membership for 30 days…

Watch the replay of this recent webinar to learn the details:

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Want access to MLSP Sites for FREE for 30 days?

How about pairing that with access to world class training from a multiple 7-figure earner who created his success through blogging?

For a very limited time, we’re able to give access to not only MLSP Sites blogging platform for 30 days, but you will also gain access to one free month of an MLSP mastery membership as well.

What does an MLSP Mastery membership include?

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Why Mastery?

  • Instantly have VALUE to give the marketplace via the Customizable MLSP websites that brand YOU as a LEADER (extremely difficult to do without Mastery)
  • Prospects opt-in to your Mastery websites and join your list in exchange for VALUE (for example, free trainings, live & recorded webinars, etc. that are provided by MLSP)
  • You build your list & create relationships with these prospects & customers (don’t worry, we teach you)
  • Make Mastery ‘Pure Profit Product’ sales and keep 100% of the sale like ALL top earners do (this is critical!)
  • Make affiliate commissions from the 90% who will say NO to your MLM / business opportunity
  • Refer Mastery Members as an affiliate and make $100 / Member / Month
  • Enjoy the 4 PROFIT CENTERS that ALL top earners embrace (these aren’t optional, they’re essential)
  • Build your MLM / business opportunity effortlessly as YOU become the hunted instead of the hunter (Attraction Marketing in Motion)

Crazy, right?!

But we are super pumped we are able to offer this incredible deal to you! Time is ticking though so be sure to watch this as soon as possible and get locked in for an incredible journey into profitable blogging.

Click the button below to learn how you can snatch up this deal:

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3 Things That Hold People Back From Building a Brand Online

Want to build an authority brand online but feel like you just can’t get started?

There is no doubt that creating a brand online is one of the most powerful ways to share value, create authority, build a loyal following and ultimately generate profit for your business.

So what exactly keeps people from taking action on their brand?

And while most people are aware of this, they tend to be held back by a few common obstacles that prevent them from ever getting started. If you have ever been hesitant about building your brand, then odds are it is due to one of these mental setbacks.

In today’s video I cover the 3 major things that hold people back from building a brand and how you can overcome them:

So are you letting one of these three things prevent you from creating your dream brand online?

3 Major Obstacles to Creating Your Brand

Technology

If you get caught up in technology struggles, outsource it! Don’t waste time trying to learn how to make the perfect blog, video, or graphics. If this is not your strength or it’s not something you enjoy, simply pay someone else to do it.

There are so many resources online today to help you get set up with the technical aspects that this should never be an issue.

Simply use sites like https://www.upwork.com/ or http://fiverr.com to get the job done.

Content Ideas

When you are constantly learning and developing yourself, you will NEVER run out of content ideas. Be a student, apply what you teach, and then share that information with others.

You don’t need to know everything to start creating content. Just simply plug into leaders in your niche, read popular websites or magazines that apply to your field, listen to and/or read personal development material, attend training webinars, share personal stories, and always take notes about what you are learning.

Then turn those notes and stories into content!

Limiting beliefs about your value 

This is probably the biggest one for most people who know they are already equipped with the right tools and knowledge.

So you already have a blog and you have a never ending flow of content ideas? Now what is stopping you?!

For most people it comes down to releasing the false belief that no one will listen to or read what they have to share. They never put their content out there because they think no one will care. They feel that since they are not already mega successful or might not have results just yet, then no one will care about the content they put out there.

But this belief is ABSOLUTELY FALSE!

You have knowledge to share that someone else can benefit from and you have a unique story that can relate to so many people that need to hear your voice. All you need to do is take the first step and start sharing it.

In the beginning, it will seem like no one is paying attention, but they are! Be consistent and the results will follow.

If this helped you in any way, be sure to leave a comment below and let us know!