Are you new to blogging?
When you first get started on your blogging journey, it can be both exciting and overwhelming.
There are so many new things to learn, but yet you’re also eager to jump right in and just get started. Of course as with anything that is brand new to you, it’s common to make some mistakes along the way.
Heck, it’s common even when you’ve been doing it for a while!
So in today’s post I want to share with you some of the most common mistakes new bloggers make so that you can learn from the experiences of others and get yourself off to a strong start!
Blogging Mistake #1: Being Too Broad with Your Niche
When we started our first blog years ago, this was our #1 mistake. We started our blog with no real purpose and simply just wrote about random happenings in our life. While there is nothing wrong with that, it left little room for us to be able to grow an audience, monetize our blog, and scale it into a growing business model.
This is why it is far more beneficial to have a focused niche for your blog. Your goal is to choose a specific audience that you want to serve so that you can create valuable content that benefits them in some way. When you do it this way, you set yourself up for more opportunities for business growth.
You want to choose a niche that you are passionate about (so you don’t get bored) but also one that has enough of an interest from others with plenty of potential to monetize.
Blogging Mistake #2: Not Owning Your Own Domain or Online Property
Another common mistake is starting off using a free blog platform such as WordPress.com or Blogger.com and never making the transition to a self-hosted blog. The problem with this is that as you continue to add content to your blog and grow an audience, you will be left with very little options in regards to monetizing that content on a free platform.
In addition to that, you want to make sure you claim your own domain name rather than using one that comes with the free platform. This helps build more authority and professionalism in the eyes of your readers as well as provides you with more flexibility to scale and grow.
Blogging Mistake #3: Being Unrealistic About How Often You Will Blog
This is a mistake that affects bloggers at all levels. Often in our eagerness, we set unrealistic expectations about just how often we can commit to blogging. You really want to factor in your schedule and how long it takes you to put together high quality posts. It is far better to put out value-packed posts a couple days a week than overexert yourself and put out lower quality posts every single day of the week.
This is an individual choice and really depends upon your habits and availability. Be realistic about what you can commit to and stick to that!
Blogging Mistake #4: Using All Text in Your Posts
When blogging first started gaining popularity, it was fairly common to have mostly all text in the posts. As time has passed and technology is changing faster than ever, we are becoming a fast-paced society that likes to consume content quickly.
Adding things like images, white space, and bold headings within your posts helps your reader to be able to easily scroll through and grab the most important information. If you want to keep people on your blog longer, make it as easy as possible for them to streamline through your content without feeling overwhelmed.
Blogging Mistake #5: Not Driving Traffic To Your Blog Posts
Finally, one of the most detrimental mistakes you can make with blogging is to put all of your time and energy into publishing incredible content only to never actually drive traffic to your posts. Many people unfortunately have the expectation that if you blog often enough, the people will appear. While it is true you may gain organic traffic over time this way, it pales in comparison to the amount of traffic you can get by actually promoting your posts.
Here’s a helpful video on some different ways to promote your posts after hitting PUBLISH.
The reality is that it is up to you as the blogger to ensure that you are getting your content in front of the audience who needs it the most. This can be through social media, SEO, and even paid ads. All that matters is that you drive consistent targeted traffic to your blog.
That sums up the top 5 blogging mistakes people tend to make and how you can avoid doing the same.
Do you blog? If so, what is one mistake you have made on your journey? Let us know in the comments below!
Dustin & Tracy Wisnowski