Are you tired of chasing prospects? Does get getting someone to LOOK at your product or service always feel like pulling teeth?
Are you fed up with inconsistencies in your business results and looking for a way to attract consistent leads by following a systematic process?
Or maybe you’re already getting some decent results with leads, but it takes up a ton of your time and you’d rather streamline the process so you can spend more time doing what’s most important to you and the things that bring you the most joy.
In this blog post, we’re going to show you a foolproof process we use with Facebook ads to take ice cold traffic and turn that traffic into red hot prospects with credit card in hand ready to buy from YOU!
Sound good? Awesome!
Let’s get to it.
You’ve probably heard by now that it takes a prospect multiple exposures before they are even consider buying. Of course, it doesn’t apply to everyone but when you understand this principle it makes it easier to design a lead generation process that can truly run on autopilot for your business.
This means you get to spend less time “grinding” and hunting down prospects and more time actually serving and catering to your BUYING CUSTOMERS’ needs.
So with this notion, the goal is to now leverage Facebook ads to get those exposures happening so you can bring your prospect closer to the sale.
7 Step Process for Generating Autopilot Leads + Sales with Facebook Ads
1. Write a Detailed Blog Post Solving a Problem For Your Target Audience
Pick a pain point that your target audience has. What is their number #1 challenge or a major problem that affects them that you can help solve?
What you want to do is create a SOLUTION to one of their biggest pain points in the form of a detailed blog post. The main goals here are to establish some authority, show your prospects that you have expertise in the area they are struggling in, and to help warm them up to you and what you have to offer.
The key with the blog post you create is to make sure it actually solves a specific problem for your audience.
For example, this blog post you are reading right now is aimed to help you start getting leads on demand with Facebook ads. By the end of the 7 steps, you will actually be able to go out and IMPLEMENT what is being taught to get results.
THAT is what you want your blog post to do for your prospects.
Remember, at this point, the people reading your post are still cold traffic and your objective is to help them see your expertise as well as build the know, like, trust factor as quickly as possible.
Final Big Tip: Be sure to include a clear call to action at the end of your blog post to generate leads. This can be a simple free offer such as a cheatsheet or value video. The key is to focus on ONE call to action so that your audience doesn’t get distracted and leave your site altogether.
2 Set Up Your Facebook Ads Account + Install the Pixel on Your Site
Set up your Facebook ads account and place a PIXEL on your website. If you’re using WordPress, you can simply download a plugin by searching “Pixel” in the WordPress plugin directory and choosing one of the highest rated ones.
If you don’t know where to find your pixel, just go to your Facebook ads manager under “Assets” and choose Pixel. Then you will be prompted to create one and once you get it, you can put that number right into your WordPress plugin.
What this pixel is going to do is track all relevant traffic data to your site. You can even add in what are known as events later on so that you can track everything from purchases to webinar registrations. It’s a super powerful feature with Facebook ads and an incredible way to scale your business fast.
3. Promote Your Blog Post with a Clicks to Website Ad
Now you want to take the blog post you wrote in Step 1 and create a “Clicks to Website” ad for it. Yours may also say “Traffic” instead of website clicks like in the image below.
If you just installed a pixel for the first time or it’s your first time running ads on a brand new ad account, Facebook is going to need to gather some data before they can truly get you great conversion results.
The best way to do this is to start with a Clicks to Website or Traffic ad. Every time someone clicks on your ad to get to your website, Facebook is going to start gathering as much data as possible about the types of people who are interested in your content. The more people that click on your website, the more data Facebook will get. It starts to look for commonalities between all of your visitors which makes it a heck of a lot easier to get your content in front of your ideal customer.
The pixel is seriously POWERFUL! This is a tool you want in your arsenal if you are truly looking to create massive momentum in your business.
This ad you can run for as little as $5 per day to start seeing results. As the ad optimizes, you can slowly start to increase your budget if you want to get even more reach (aka more people being exposed to your brand and business).
4. Choose the Best Target Audience for Your Ad
When it comes to choosing your target audience, you want to consider two things:
- Is this audience SPECIFIC enough for my offer?
- Is this audience BROAD enough to continue scaling?
If it fits both criteria then you have yourself an awesome audience to test, grow, and scale with Facebook ads.
Another thing to keep in mind is demographic information, such as age, location, gender, and language. If your product or service caters to a specific demographic, then be sure to choose that here. Otherwise, you can leave this information as is and focus in on the detailed targeting section.
The target audience size doesn’t matter so much as the quality of the audience and the SPECIFICITY of the audience to your offer. But if you’re looking for a general size to start with, consider aiming for 500K to 1 Million people in your initial target audience.
As your ad starts to perform and optimize and Facebook gathers as much data as possible about the people taking action on your ad, you’ll then be able to branch out into even larger, more broad audiences to target.
5. Create a Custom Audience of Everyone Who Click on Your Site
Now in order to automate the process of creating multiple exposures and warming potential prospects up to you and your business, it’s important that you create a custom audience of everyone who actually visits your site.
You can also create a custom audience of people who subscribe to your list, view your videos, or engage with your business page.
This audience will now become part of your warm market and the more you get yourself in front of them, the faster you will build trust and rapport. It is all about creating top of mind awareness. YOU want to be the person or brand that a prospect thinks of first when it comes to your niche.
6. Retarget Site Visitors, Fans + List Subscribers
This is where rapport building magic happens FAST! Have you ever noticed as soon as you click off someone’s website they are suddenly following you around Facebook? All of a sudden you see this person every day and soon enough curiosity keeps bringing you back to their content and posts.
If you really want to bring in leads and sales on autopilot this is the most vital step in the process. Retargeting is going to help you follow up with your leads consistently without having to personally pick up the phone all week long to call every single person who has ever shown interest in your business.
This means that only the HIGHEST QUALITY prospects will be the ones you actually speak with over the phone. Doesn’t that sound liberating?
Wasting time with tirekickers or people who aren’t SERIOUS about going to the next level is exhausting and you will face burnout over time if you’re constantly having to hunt down people to follow up with them. Especially when you know deep down that person is trying to avoid you because they have no interest. 🙂
As an introvert, I absolutely LOVE this process because I get to conserve my energy for people who are excited and eager to get started with me.
You can retarget your audience with:
- Videos you’ve created (more rapport building)
- Webinars you host or pre-recorded (builds more value)
- Free offers you’ve created (continues to help prospect solve their problems)
- Blog posts on similar topics (shows more of your expertise)
- Call to action to book an appointment with you (allows you to discover their individual needs)
It’s best to use a combination of these so you can really establish the KNOW, LIKE, TRUST factor in a big way.
7. Include a Call to Action That Asks for the Sale in Every Piece of Content
Do you know that a lot of people never make a sale simply because they NEVER ASK? Think about how many times you’ve shared your expertise for free or have chatted with tons of prospects sharing valuable information to help them out.
Now think about how many times during those experiences you actually asked for the sale.
At the end of the day, you’re building a business and a business depends on consistent cash flow to keep running. If you want to convert more of your leads into actual buying customers you cannot be afraid to ask them to make a purchase.
You can ask for the sale directly as a call to action in your content as well as through the email follow up process. Asking for the sale can be as simple as getting your prospect on the phone for a consultation to see if what you offer is a fit for their needs. When it comes to your warm market, you can also ask for the sale directly with a call to action to your sales page.
Keep in mind that with this process you are warming people up to the sale all along. By helping out your prospect for free and providing tons of value to help them achieve their goals, there is nothing wrong with asking for the sale. You have already demonstrated your expertise to them at this point and showed a genuine care for their results.
Now you just need to let them know what you have for sale!
What would your life look like if…
- You had 5-10 QUALIFIED leads coming into your business every single day?
- You never had to hunt down uninterested prospects to follow up?
- You had more free time to actually do the things you love instead of driving around town doing presentations?
- You could actually create duplication and help others follow you in your path?
Well you absolutely CAN have all of that and the process laid out in today’s blog post will start you down that path.
Get Your Customized Facebook Ads Funnel in Action
We work with clients one on one to help them produce a profit-generating business. What we share is a time tested strategy that when IMPLEMENTED will produce results and bring in qualified leads every day without fail.
But that doesn’t mean it’s for everyone.
You must be someone that is already building a business, have incredible drive, and take massive action on everything we teach.
If you want to fast track your results, this is the way to do it.
Click the button below to fill out our quick questionnaire and book a free consultation session with us to supercharge your results!
Dustin & Tracy Wisnowski