Looking to grow your home business on Facebook?
We’ve got you covered!
With over 1 BILLION users on Facebook, there is no doubt that it can be an incredible traffic source for your business.
But the question is: how do you make yourself stand out above the NOISE?
That is, what can you do to set your business apart from all the other businesses just like yours in order to get your products and services in front of people who are actually interested in what you have to offer?
[NOTE: Be sure to grab a copy of our FREE FaceBook Video Tutorial + 77-Page Companion PDF that takes you by the hand (with Pictures) to easily set up your FaceBook ads for PROFITS at the end of this post.]
If you are new to building a home business or have simply always used offline strategies, then the idea of marketing and building it online might seem a bit daunting, overwhelming, or confusing at first.
But have no fear because in today’s post we are going to share with you some simple and concrete strategies to truly maximize your results. Our goal by the end of this post is for you to leave feeling empowered and ready to generate red hot leads for your business each and every day leveraging Facebook.
So let’s get into the steps:
STEP 1 – CREATE A BUSINESS PAGE & GROW YOUR AUDIENCE EACH DAY
If you are currently using your personal Facebook profile to grow your business, it might be time to start branching out to scale it up with a business page.
Your personal profile can be an awesome tool to make 5-10 new personal connections each day, but a business page has a few added benefits that can really help you ramp things up!
Unfortunately, too many people are not provided with the proper training which only sets them back straight out of the gate.
Actions such sharing constant promotional material, spamming links to your business opportunity in groups or private chat, and adding people to groups without their permission are all things that will not only annoy your family and friends, but they are also actions that can compromise your account.
So what’s the solution? Keep your personal profile for building relationships and start leveraging a business page!
What are some of the benefits of a business page vs a profile?
- Access to Facebook insights and detailed data
- Has more a professional feel which can help with authority
- Ability to leverage PAID ads
- Avoid being being shut down by Facebook for violating policies
Need a training on how to set up a branded business page? I made this free training a while back that you can watch HERE.
Once you create your page, fill in relevant info, and start adding content, the best thing to start doing is growing your audience!
You can do this by running your first LIKES ad, inviting people to like your page (perfect if you already have a prospect or customer base), sharing content from your fan page into relevant groups, or using your business page to comment and engage on other posts to drive traffic back to yours.
Whether you choose ONE of those options or a combination of many, the most important thing is that you keep building a highly targeted audience daily.
STEP 2 – POST CONSISTENT & QUALITY CONTENT
As your audience starts and continues to grow, it’s not crucial that you stay consistent with sharing value on your page.
Even though it is a BUSINESS page, that still doesn’t mean you simply share promotions or links.
You want to become a person of value. You want people in your niche to be able to come to your page and think “WOW, this is where to go to get the BEST info about [fill in the blank].”
Basically, you utilize your business page to become an expert, build trust, and create authority for your brand.
So what kinds of content can you share that will add VALUE to your target market?
- Blog posts
- Images & Infographics
- Inspiring quotes and messages
- Tutorials and demos
- Free offers
- Success stories
Focus on informing, educating, entertaining, and solving problems for your target audience. The more you do this, the more you will be seen as a valuable business that people will be begging to learn more about!
STEP 3 – UTILIZE FACEBOOK LIVE AND/OR VIDEO CONTENT
Video can be one of the most powerful tools in your marketing arsenal. When you think about just HOW MUCH information is out there on the web, is there any doubt that video stands out above the rest?
Think for a minute about how many decisions you have made in your personal or business life where video made an impact on that decision….
Maybe you found your current business through a video. Or you watched an ad on TV and went on to buy that product. Or if you’re anything like us, you’ve used video to help you learn a new skill or solve a problem that you were facing.
Whatever the case, taking advantage of video in today’s online world is a MUST.
40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. – Adobe
Even if right now in this moment you are thinking, “NO WAY can I or will I ever put myself on video”, there are still ways to get started without actually being on camera such as screen share videos, animated videos, and putting together presentations.
However, we will say that if you are building a brand around YOURSELF, then at some point the world will want to see YOUR face, hear YOUR voice, and feel YOUR energy…
No one can replace you and your authenticity when it comes to video.
So what are the main reasons you should be EMBRACING video to build your business?
- It is where people spend a ton of time online
- It helps build rapport & fosters trust faster than other methods
- It allows real-time engagement, feedback, and interaction (when LIVE)
- People share videos easily and frequently (free traffic!)
- Provides a source of super cheap traffic (as little as 1 PENNY views on FB)
- It can be super search friendly when optimized correctly
STEP 4 – LEVERAGE PAID TRAFFIC OF MASSIVE EXPOSURE QUICKLY
After following steps 1-3, your Facebook page will be rocking and ready for PAID traffic! This is where you can really start to get your business in front of 100s to 1000s of targeted people each day.
The main goal when running Facebook ads for your home business is to take people from ice cold prospects (who don’t yet know who the heck you are) and transition them to warm prospects and then red hot buyers and loyal brand followers.
To do this you want to focus on following a specific process that brings people through your funnel and ultimately to a buying decision.
Your Facebook ads process will look a little something like this:
- Create a blog post or solid piece of content to promote to your cold market through Facebook ads (helps them get to know you and your value)
- Retarget the people who actually clicked on your ad and viewed your content with some type of free offer (your market is getting warmer)
- Follow up with the people who then opted into your free offer through email broadcasts or over the phone (getting hotter)
- Convert your hottest leads and most interested prospects into BUYERS
As you can see from this sales flow process, it is a way to easily guide people through the buying process without being pushy or salesy.
The best part is that ONLY your most interested prospects will continue down the funnel.
You don’t have to worry about convincing anyone, hosting home parties, or doing three way calls. Unless you want to…then by all means keep rocking those strategies!
You can truly leverage this amazing platform that allows you to reach thousands of potential prospects with the proper training paired with TAKING ACTION.
Sound like a good plan?
If so, be sure to click on the image below and grab your FREE Facebook Ads Guide and learn the exact steps to putting together your very first ad.
Literally, even if you are brand new, you can follow these steps (with pictures!).
Dustin & Tracy Wisnowski