5 Types of Lead Magnets to Grow Your List

Looking to generate more leads and grow your list? One of the BEST ways to do that is through the use of what’s known as a LEAD MAGNET.

A lead magnet is basically a free incentive or offer that you give away to potential prospects in exchange for an email address. It’s a win-win for everybody. You provide immense value and help another person, and in turn it builds your list.

The cool thing about lead magnets is that anybody can create them. You don’t have to be an expert or guru. You just need to have some value (or information) that solves a problem for your target market.

In today’s post, we want to give you 5 types of lead magnets that you can start using right now in your business to grow your list.

(1) Free Report

The first and one of the most common types of lead magnets is a free report or guide. The reason it is used so widely is simply because IT WORKS!

But keep in mind that the more focused your report is on solving ONE specific problem, the better it will convert.

ultimate facebook ads jumpstart guide
Here is an example of a great Guide lead magnet from Boom Social with Kim Garst

For example, rather than creating a “Social Media Marketing Report”, you might create a report called “Beginner’s Guide to Facebook Ads: How to Get 40+ Likes Per Day on a $10 Budget”. Not only is the second one far more specific in terms of the title, but it is also a very specific solution for someone looking to grow their business with Facebook.

Keep reports concise and focused!

(2) Cheatsheet

This type of lead magnet can include things like cheatsheets, mind maps, blueprints, and handouts. One thing that makes that different than reports is that they are typically shorter in length.

Just like a free report, a cheat-sheet lead magnet should solve a very specific problem. A person who downloads this type of lead magnet is looking for a shortcut answer to help them solve  a problem.

This is an example of a free Cheatsheet lead magnet that you can give away as a member of MLSP

(3) Toolkit or Resource List

Depending on your niche, this type of lead magnet can work incredibly well. Industries like real estate, insurance, network marketing, and affiliate marketing are a few off the top of my head that I know are a good fit.

One of the main benefits of this lead magnet is that it helps a person in a specific industry learn exactly what they need to equip themselves with in order to create results and success. This helps save them a ton of time, headache, and money as opposed to them doing all of the research and testing themselves.

app sumo tool kit
This is an example of a Tools Resource List that App Sumo gives away when you join their newsletter

A nice little bonus benefit to this lead magnet is that you can also use your links in the resource list if you are an affiliate for the products you use.

(4) Video Training

This is one of our favorite types of lead magnets and honestly one of the most powerful! Incorporating video into your free offer can have such a major impact on your prospect as it helps build instant rapport and trust.

This is an example of a free video training that you can give away as a member of MLSP

Video lead magnets also allow you to really give your prospect an inside or over-the-shoulder look into a specific strategy or topic. This type of strategy also tends to convert much more high quality prospects than other types of lead magnets.

Many prospects realize the time and energy put into the video training and therefore reciprocity plays a big role in the success of this lead magnet.

(5) Quiz, Survey, or Assessment

Using a quiz or assessment as a type of lead magnet is an awesome way to actually engage with your prospect and determine exactly what they want through their own feedback.

People love to be involved in the process and have their voice heard. We’ve had great success with this method and found that it also gives provides us with an abundance of new content ideas and training material.

This is an example of an assessment lead magnet that HubSpot uses to grow their list

When it comes down to it, the main thing to keep in mind about a lead magnet is that its main purpose is to solve a specific problem for your target audience. So whether you choose to do a report or video training, just focus on providing the most value that you possibly can on that specific topic.

If you do that, you should have no problem generating super targeted leads.

If you’re looking for a simple way to create the funnels for your lead magnets or you’re looking for some plug-and-play lead magnets that you can simply start using right away, we highly recommend checking out the MLSP System Funnelizer. It is included in your  monthly membership, in addition to many other tools that will be necessary when building your online business (such as a CRM and blogging platform.

What is YOUR favorite type of lead magnet? Do you find that one type converts better for you in your line of business?


Dustin & Tracy Wisnowski


Let’s connect on Facebook

Skype: lifebydesigncouple

P.S. If your upline does not have a step-by-step online marketing blueprint for you to follow to generate more leads and sales in your business? If not, be sure to check this out (unless of course you already have plenty of leads) ===> Click here to get instant access