While there is no right or wrong online marketing strategy that you should master first, there are a few things to consider before jumping in full force. The first of course is to make sure you know your business goals and fully understand your target market. Once you’ve done that, your next question might be:
“Which marketing strategy should I use to reach this audience and build my business?”
With so many options available, it can be easy to get overwhelmed about where to start. Many people mistakenly believe they need to learn every type of strategy to make it work, but the truth is it is way better to stay focused on ONE or TWO strategies at most until you master them. When you try to learn and do too much at once, it tends to keep you stuck in forever student mode as opposed to action taking mode.
Are you new to marketing your business online and don't quite know which marketing strategy you should master first? In today's video and blog post, I cover some crucial things to consider before you go full force with your marketing plan. Doing this in advance can help save you a lot of time, money, and headache!Full blog post here: http://dustinandtracy.com/which-online-marketing-strategy-should-you-master-first/
Posted by Dustin & Tracy Wisnowski on Monday, March 21, 2016
Now there are a few key questions to ask yourself when making the decision about which strategy to start with.
Is there a certain strategy you prefer over others?
Our first piece of advice when it comes to choosing your online marketing strategy is to first and foremost listen to your intuition. Is there a strategy that you are already passionate about? If so, start there! You are far more likely to be consistent and take action on that strategy every day if you actually enjoy what you do.
If you are someone who has high energy and loves being on camera, then you will likely find video marketing to be the easiest method to stick to. Do you have a passion for writing? Maybe blogging is your thing. Start there and find out. Or maybe you’re a visually creative person who makes incredible and inspiring images. In that case, Instagram would be an awesome strategy for you to learn and apply.
Even though we strongly recommend everyone utilizes blogging and video in their marketing because they are so powerful in creating long-term results, there is nothing wrong with getting started with a strategy that works best for YOU in the beginning.
The more passionate you are about the strategy, the stronger the likelihood that you will stick with it for an extended period of time. The goal is to always be adding and expanding to your marketing skill set over time. You don’t need to learn or do it all in a day. 🙂
Where does your target audience hang out online?
Another thing you want to factor is where your target audience actually spends their time online. Depending on the demographics and interests for your audience, you might find that they spend more time searching Google than being social on Facebook.
For example, if I had a product geared towards teens or people in their 20s, I would likely factor Snapchat into my marketing strategy since a large portion of that site is made up of that age group. If I had a product geared towards young women planning their wedding, I might tap into Pinterest as my first marketing strategy since it is a popular social site where my ideal audience spend a large chunk of time. If I had a product geared towards middle aged men wanting to lose weight, I could run some paid ads to people in that niche who are searching for weight loss solutions on Google.
As you can see, there is no one perfect answer when it comes to choosing your strategy. It’s more important to factor in where your audience spends their time online and what interests them. Then once you know where they spend their time your primary goal is to help them solve their problems by getting in front of them with the right messages.
What are effective online marketing strategies currently being used?
It sounds silly, but when you’re choosing your strategy it’s really important to consider whether that strategy has documented results. Yes, you can reinvent the wheel and try something new, BUT when you’re first getting started, it is a much better idea to just plug into systems and strategies that you know already work.
Once you get some results under your belt with proven strategies, then you have more wiggle room to get creative and try new methods.
So what are some of the more popular marketing strategies being used right now? They include social media, content marketing, and paid advertising. Let’s cover some of the pros and cons of each.
Social Media Marketing – Organic Growth
Social media marketing involves building your business and driving traffic through the use of social media sites. These include sites such as Facebook, Twitter, Instagram, and Pinterest.
Some of the main benefits of social media marketing are that it:
- Costs very little (or free)
- Allows you to reach a LARGE and diverse audience
- Focuses on interaction and engagement
- Creates brand loyalty
- Fun and fairly simple to get started
- Has a more personal feel than traditional marketing (family & friends)
Some of the drawbacks of social media marketing are that it:
- Can be time consuming (content creation, responding to messages, etc)
- Is more difficult to track the ROI of your efforts
- Has the risk of inappropriate or unwanted feedback on your site
Content Marketing – Video/Blogging/SEO
Content marketing involves solving your target market’s problems through the creation and distribution of high quality, relevant, and useful content on a consistent basis. Some forms of content marketing include: blog posts, videos, powerpoint presentations, images, and more.
Typically the content that is created is also optimized to rank in the search engines which helps deliver organic (free) traffic to your site.
Some of the benefits of content marketing include:
- You become an authority figure in your niche
- You are seen as a trusted and reliable source of information
- It attracts ideal customers who specifically searched for what you have to offer
Some of the drawbacks of content marketing are that it:
- Is time consuming (content creation and optimization)
- Has hidden costs (such as tools or services for your blog or to help you rank)
Paid traffic allows you to drive instant targeted traffic directly to your site with the use of advertisements. Types of paid traffic include Facebook Ads, Video Ads, Search Engine Ads, Banner Ads, Pop Up Ads, and Solo Ads.
Some of the main benefits of paid traffic are that it:
- Provides instant traffic to your site
- Can be extremely targeted
- Allows you to have more time freedom
- Can be easily scaled to greater profits
Some of the drawbacks of paid traffic are that it:
- Can be costly if you don’t know what you’re doing
- Requires lots of testing and tweaking
- Can be risky depending on the source
Our Top Marketing Strategy Recommendation
Our current marketing strategy is a combination of blog posts with video, SEO, and paid Facebook traffic. These are the areas where we tend to focus the majority of our efforts. While we do leverage other strategies such as Twitter and Instagram for growth, they are not our primary focus at the moment.
Our biggest recommendation is to choose ONE long-term strategy and ONE immediate results strategy to get started. It is so important to be thinking about the long-term vision for your brand and business, while at the same time we know that many people quit when the results don’t show right away.
Example 1: Blogging + Facebook Ads
For example, you could choose blogging as your long-term primary strategy. This means you are going to learn everything you need to know about successfully blogging for your business and then apply and master those skills.
However, since blogging for the search engines takes time and is more of a long-term strategy, you could pair this strategy with Facebook ads in order to drive fast traffic and get immediate results.
See how two seemingly different marketing strategies can pair so effortlessly together in order to get the best results?
Example 2: Video + Blogging
Another example is to combine video with blogging. Like in the previous example we mentioned how blogging takes time to get results since your content needs to be found and/or promoted. One way you can promote it and get more traffic is through utilizing video.
For every blog post, you can create a video that goes with it where you can upload to YouTube which has a ton of traffic and is much easier to get your content seen. Just as you will be optimizing your blog posts, you would simply optimize a video as well and utilize the traffic a high ranking website to bring that traffic to your blog posts with a call to action in our video.
Example 3: Instagram + Facebook Fan Page
One more example for those of you who like to get creative with images. You can leverage Instagram as your primary strategy to learn and master and then link up your Instagram account to your fan page. This way every time you upload a message and photo to Instagram, you can effortlessly have it upload to your fan page as well.
Instagram can help bring you fast traffic while building your brand and Facebook page on the backend can contribute to your long-term strategy for growth.
The options are unlimited which is why it is so important to simply focus on what works best for you, your business, and your ideal audience. Once you figure that out and make the decision, go full force with your choice of strategy and don’t stop until you get the results you desire!
When you first got started, what was your go-to online marketing strategy?
Dustin & Tracy Wisnowski
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